Possibly the best corporate video of the past decade

How do you brake into an already super competitive marketing with an unknown brand? One way is to be BOLD and DollarShaveClub.com did exactly that with their advert exclaiming “Our Blades Are F***ing Great”.

This promotional video had tremendous impact for the start-up company, since the release of the video it has been viewed almost 5 million times. DollarShaveClub.com even crashed on the day the video was launched due to large amount of web traffic, yet they still signed-up 5,000 people from this initial video launch. Just to add a cherry on top, this video only cost $4,500 to make from start to finish, money well spent I say.


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