Creating a 10 minute mini-documentary film for James Caan is one of our greatest achievements. The project allowed us to explore James personal journey for creating ‘Start Up Loans’, showcasing how in 24 months, 24,000 businesses were launched, jobs generated and financial growth within the economy.
With the government funding scheme and James exceptional entrepreneurial skills ‘Start Up Loans’ has become a success, allowing individuals across the U.K to work for themselves. Being able to tell this story was very heart felt for all the crew and team involved. AJ Productions worked closely with James to bring his vision to life.
Over the years, we have worked closely with James Caan to produce a range of videos for him. These have included podcasts, informative videos and interviews for his Dragon Den investments, which include Goldgenie, BlindInABox,
WebRecruit, MotorMouse, Rapstrap, Insynergy to name a few, as well as appeals
for his charity, The James Caan foundation.
AJ Productions produced a set of promo videos for rental company, SMS Rentals for their website and social media links. Creating a simple yet effective set of promos by working closely with the client to deliver the message to its target audience. Each video was planned and aimed to specific targeted audiences and categorized in groups in terms of services the company offers. For example, for the young generation 18–25, who may be looking to hire a sports car for a day out, the promo would have a fast pace and up beat style to it, whereas a father wanting to hire a prestige car for his daughter wedding, the promo would have classic music with a mellow style to it.