Just Landlords specialists of Landlord Insurance were new to the advertising market and playing it safe they went for a generic graphic advert. Not just keeping the costs low we at AJ Productions were able to design a simple yet
straight- forward Advert for broadcast, which covered the important aspects the company offered and wanted highlighted. Working closing with TV Network, Prime TV, on the behalf of the client, AJ Productions were able to execute this project with a 2-week turnaround.
The proposal for a TV advert was designed for AJ Properties exclusively, in order to produce a quality production service with the intention to expand its business further to its customers in and around London. AJ Productions created a 40-second graphic Ad to advertise AJ Properties services for broadcast purposes.
First time advertiser, AJ Productions worked closely with the client to help build the business through video production. The client’s stated objective for the TV Commercial was to increase its business, reaching a wider market for buying used cars. The aim was to generate business using the online method, allowing customers to get instant quotations by using the company website.
To reach the target audience, the proposed TV spot was to be set in a domestic surrounding, a family setting aiming at more than 1 target audience, (son in his 20s, father in his 60s and Mother in her 40s). If the audience feels comfortable with the setting of the story then the audience will feel comfortable listening to the message, subconsciously being delivered.
Working towards tight budgets can be really challenging but we loved the opportunity to work on a concept, which was new, fresh and exciting.
The aim was to produce a 30 second TV Commercial for first time clients, promoting Hair & Make-Up courses all over England for woman aged 20-40.
Introducing ‘Nadia Waseem Hair Training Academy’ for the first time to broadcast viewers was a start for audiences to see them as a brand, to make them a household name. The Commercial was aired on Brit Asia TV for the duration of 30 days and generated an interest of 25% calls.
Creating a unique concept for first time advertiser, Wear & Walk. Produced a 30 second TV Commercial to establish the client’s brand to the market. The Ad was specific to promoting Wear & Walk products to its target audience, men 20% and woman 80%. The purpose was to define each product according to its target audience (the type/age of people who will buy the products) and its reason to beat any other product on the shelves currently.
Agency Jay Walter Thompson (JWT) created a concept with their client Mobilink, allowing Mcontent Ltd to pitch and create the TV Commercial which was shot on celluloid (35mm) in Pakistan. Mcontent worked closely with the client and agency to produce their concept of having selective ringtones according to the caller ID, a concept aimed at the younger generation, using the influence of celebrities the commercial featured well-known actors. Inspiration was taken from Michaels Jackson’s Black/White music video where special effect, morphing was used for the seamless transitions. Assisting with the post-production stages, AJ Productions supported with the deliverables working closely with the director and editor in London.