First time advertiser, AJ Productions worked closely with the client to help build the business through video production. The client’s stated objective for the TV Commercial was to increase its business, reaching a wider market for buying used cars. The aim was to generate business using the online method, allowing customers to get instant quotations by using the company website.
To reach the target audience, the proposed TV spot was to be set in a domestic surrounding, a family setting aiming at more than 1 target audience, (son in his 20s, father in his 60s and Mother in her 40s). If the audience feels comfortable with the setting of the story then the audience will feel comfortable listening to the message, subconsciously being delivered.