Project 8/9
Mobi Tunes

Mobi Tunes

Agency Jay Walter Thompson (JWT) created a concept with their client Mobilink, allowing Mcontent Ltd to pitch and create the TV Commercial which was shot on celluloid (35mm) in Pakistan. Mcontent worked closely with the client and agency to produce their concept of having selective ringtones according to the caller ID, a concept aimed at the younger generation, using the influence of celebrities the commercial featured well-known actors. Inspiration was taken from Michaels Jackson’s Black/White music video where special effect, morphing was used for the seamless transitions. Assisting with the post-production stages, AJ Productions supported with the deliverables working closely with the director and editor in London.

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