Important aspects for corporate videos
Corporate videos, they may seem like expensive options and for businesses with massive marketing budgets but this is not the case. If you’re looking to grow your business and extend the reach of your company, investing in a corporate video is actually a really cost-effective way of doing things. Reasons for this are:
1. Helps to stay ahead of the competition
Visuals are more attractive than words or text on a page, a video will look more favorable on a website containing professional, high quality video content. You can use the video to help you stay one step ahead of the competition by appearing higher on search ranking and using spots Google.
2. Online Marketing
Online marketing and distribution of a corporate video is free, so you don’t have to worry about advertising costs. YouTube is a great tool and is one of the most popular search engines in the world. Uploading your corporate video on YouTube Channel you can have audience access 24/7.
3. Widen your reach
The potential to increase your customer base using social media platforms with corporate a video is vast. When you consider there are over one billion Facebook users worldwide, 150 million people on Twitter and 100 million LinkedIn members, it’s easy to understand a massive potential target audience.
4. Increase engagement
Viewers are more likely to engage with your brand through a video (90% of information transmitted to the brain is visual). It delivers 10 times the response rate of written text, just 20% of website visitors read through website content, but 80% will watch videos. Online videos also encourages viewers to spend more time on a website, and the longer someone spends on a site, the more likely they are to complete a call to action.
A high quality, well planned and well produced video will massively increase your reach, better engage your target audience, help drive traffic to your website, keep people on-site for longer and help you stay ahead of the competition.